Search engine optimization takes place over phases that include analysis, site development, and link building services.
- Technical evaluation:
- Setup:
- Development:
- Implementation:
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- We evaluate your website for obstacles and benefits.
- We Install Google Analytics on your site and prepare internal tools for your search engine optimization services.
- Using Google Analytics and other proprietary tools, we carefully evaluate your business and its optimal keywords.
- We present keywords to you that our research support as optimal, and begin the process of jointly approving and finalizing keywords.
- We develop supporting SEO content for your website,focusing on specific target pages, again with client review and joint effort.
- We revise your website as determined in the development phase.
- Local business listings are reviewed, created, and updated.
- Homepage links are built.
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- Implementation:
- Reporting:
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- Link building activities begin. Link building can involve a wide range of activities, including directory submission, one-way link building, reciprocal link building, relevant blog posting, press release marketing, and more.
- Quarterly reporting begins at the end of three months. The first quarterly report establishes a baseline of performance and identifies initial progress.
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- Implementation:
- Reporting:
| - Link building continues.
- Midway through the fourth month is when follow-up recommendations are provided; we review link building efforts, observe baseline products, and offer a recommendation which may include a change of keyword focus.
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- Implementation:
- Reporting:
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- Link building continues.
- The second Quarterly Report comes after six months.
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After six months, we jointly explore how to proceed. Choices range from monitoring to continued implementation to a new campaign that may be similar or more aggressive. We’ll discuss all these options and choose the plan that is right for you.